Blesa, A. 2000, Influencia de la Orientación al Mercado del Fabricante en sus Relaciones en el Canal de Distribución, doctoral dissertation, Facultad de Ciencias Económicas y Empresariales, Universitat de València, Spain.
Blesa, A. & Bigné, E. 2005. The effect of market orientation on dependence and satisfaction in dyadic relationships. Marketing Intelligence & Planning, 23(3): 249-265.
This scale is based on MARKOR (kohli et al., 1993), MKTOR (Narver & Slater, 1990), and Deshpandé et al. (1993). The scale was published in English but the data collection was done in Spanish. Contact the first author at blesa@emp.uji.es to receive the version of this scale in Spanish.