Desirée Pacheco is Associate Professor of Entrepreneurship at IESE Business School in Barcelona, Spain. Prior to her doctoral studies, Professor Pacheco worked as a management and technology consultant with Accenture. During this experience, she worked with a variety of retail companies in defining their strategic direction and implementing new processes and systems. In addition, Professor Pacheco has more than 10 years of experience teaching courses in the areas of entrepreneurship and strategic management, and her teaching combined active consulting with more than 50 startups and small businesses. Dr Pacheco’s research interests relate to the interface between institutions, entrepreneurship, and firm strategy. She applies these areas of research to the study of sustainable business. She is particularly interested in the strategies that entrepreneurs undertake to bring about institutional change, such as changes in policies, industry practices, and norms. She also studies the effect of social movement activism on emerging industries and the new ventures that operate within them, and the ability of emerging industries to drive cultural shifts. Her more recent research also examines female entrepreneurship in economically constrained environments.